We Build Sales Functions That Perform Without You in the Room
We Create Sales Teams That Hit Targets and Keep Growing
We Started The Sales People
Because We Lived the Problem
We’ve been where you are — trying to scale revenue while juggling hiring, onboarding, and daily execution. We hired too fast. We got the wrong people. We lacked structure. And we saw how quickly momentum can disappear without the right setup.
What we needed back then wasn’t another consultant or course. We needed someone who could build the sales function with us inside the company, in real time, and with real accountability.
That’s what The Sales People delivers.
We built the partner we wish we had — a hands-on team of operators that helps you build the systems, culture, and people that create consistent, scalable sales.
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Most companies try to scale sales by hiring reps and hoping they figure it out.
But without the right environment, even great talent struggles. The Sales People was built to change that.
We embed ourselves inside your company to build a complete, high-performance sales function, one that combines talent, process, coaching, and culture into a system that scales.
We’re not an agency. We don’t outsource your sales. And we don’t leave after the playbook.
We work inside your environment to help you build your own Sales HQ — where performance becomes repeatable, accountability is real, and your team grows with or without you in the room.
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Our Team
Meet the operators behind The Sales People — a team of hands-on sales leaders, GTM experts, and coaches who build systems that drive real, repeatable performance.
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Niamh Andrews
Programme Manager
Founding Team
She brings creativity and a can-do attitude.
As Programme Manager, she oversees all cohorts, continuously refining and improving our programs to ensure the best possible experience and results for every participant.
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Let’s Build Your Sales Function from the Inside Out