We Build Sales Functions That Perform So You Can Focus.
We Create Sales Teams That Hit Targets and Keep Growing
We Started The Sales People
Because We Lived the Problem
Over my 20 years of building & investing in companies, I have seen firsthand the difference of getting the sales function as strong as the product, or not. The hard reality is that only 5% of companies will ever achieve 1m ARR. Most will fail, despite having a great product, and many will end up diluting more than they need to.
I created The Sales People because I don't believe the options today solve the issue.
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Most companies try to scale sales by hiring reps and hoping they figure it out.
But without the right environment, culture & systems, even great talent struggles. The Sales People change that.
We embed ourselves inside your company to build a complete, high-performance sales function, one that combines talent, process, coaching, and culture into a system that scales.
We’re not an agency. We don’t outsource your sales.
We create your team, where performance becomes predicatable, repeatable & scalable.
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Our Team
Meet the operators behind The Sales People — a team of hands-on sales leaders, GTM experts, and operators who build systems that drive real, repeatable performance.
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Niamh Andrews
Programme Manager
Founding Team
She brings creativity and a can-do attitude.
As Programme Manager, she oversees all cohorts, continuously refining and improving our programs to ensure the best possible experience and results for every participant.
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Let’s Build Your Sales Function from the Inside Out